Do you feel like you are creating content in a vacuum and not sure if it’s effective or producing results?

DO YOU WANT TO KNOW A SECRET?

Writing Amazing blog posts and creating content for your website is not as hard as what others lead you to believe. And you don’t have to spend all day on social media or worry about needing to create tons of content.

So  if you struggle with expressing yourself in writing, or start a writing project but then leave it unfinished for days, or even months because you just can’t get it right, you don’t have to break your head any more. 

Learning how to write for online audiences takes time and a lot of practice. But you don’t have to start from zero. And you don’t have to wait years to start attracting people to your site. With a little help you can get that idea for a blog post or piece of content out of your head  

Write & publish your content

  • Create persuasive marketing emails that build relationships.
  • Write sales content that doesn’t feel pushy.
  • Mentor your blog readers and grow your authority
  • Build writing habits to help you overcome writer’s block. 
  • Find your writer’s voice and create content with personality.

About me

When I began writing in 2007, I wrote personal essays and academic papers. I published these online on Hubpages and other sites, including my own.

I never had a problem writing for business, including persuasive business emails, articles, or research papers. In fact, a lot of friends, family members, and even co workers asked me for help with their writing. That came easy to me. But marketing copy! Well, that’s a completely different beast. Effective business writing for online audiences engages readers and makes them feel like you are talking to them. It’s writing in short, snappy sentences like this one. It’s writing that is simple and delicious to read.  It’s writing that makes your readers feel understood.  It’s writing that it’s comforting, assuring, and engaging.

But coming from an academic background, that seemed impossible to do: Using “I” in my writing? No way! Breaking the rules of grammar? Never!

Now I would like to empower others to pursue their writing goals. I can help them tackle daunting writing projects, craft engaging blog posts, and make their writing more persuasive. I help you evaluate your own writing to make your work more engaging to your readers. I help you get over writer’s block so you can finally finish that article that you have been thinking about writing but just haven’t gotten to it.

ONLINE COPY DOESN’T HAVE TO BE PUSHY TO BE EFFECTIVE.

Writing effective blog posts and creating content for your website is not as hard as what others lead you to believe. And you don’t have to spend all day on social media or worry about alienating your website visitors.

 

Meet Sonia

Imagine that this woman is your ideal prospect. She’s a 30-something smart and educated professional, online on a quiet Saturday morning. She’s not looking for anything in particular but a post on social media catches her attention. It’s an article about building good habits and becoming more productive. Now, Sonia might be very smart but she tends to procrastinate on important things. She knows that she needs to improve on this, but like everything else, she keeps procrastinating on this too. She clicks on the link and lands on your website. Once on your website reading your post, Sonia clicks on another one of your posts. They are high-quality, high-value posts. Soon she realizes that your site has tons of content that will help her with her goals, so she subscribes to receive your newsletter or buys that short course you are offering. Content on your site works that way. Your content is meant to attract, engage and convert your audience.

attract more website visitors by using the words & phrases that people use in everyday conversation.

Do you struggle with expressing yourself in writing? Do you start writing a piece of content only to leave it unfinished for months because you just can’t get it right? Do you spend days fidgeting with an idea for a blog post but you just can’t get it out of your head? 

Learning how to write for online audiences takes time and a lot of practice. But you don’t have to start from zero. And you don’t have to wait years to start attracting people to your site. With a little help you can get that idea for a blog post or piece of content out of your head.  

Write & publish your content

  • Create persuasive marketing emails that build relationships.
  • Write sales content that doesn’t feel pushy.
  • Mentor your blog readers and grow your authority
  • Build writing habits to help you overcome writer’s block. 
  • Find your writer’s voice and create content with personality.

I'm Elva

TRUTH be told, I never saw myself writing for the marketing industry. In fact, I never liked the way advertisers and marketers used sneaky practices to get your to buy. Just thinking about the pushy salesman makes me want to curl up with a bucket of chocolate ice cream. Don’t ask.  But of course, there are better ways to entice people to share your content or buy your widgets. And marketing copy, a.k.a copywriting, is one of the most effective ways to do so, because when done right, marketing copy feels personal.

“You’re so talented ❤️ Thank you for your hard work and support! Honestly everyone who is on their way to starting a business can benefit of your knowledge and advice! Thank you for everything!😍 “

So you think you can't write?

What project do you have in mind?